Powered with 100% pure, unfiltered and unpasteurized Apple Cider Vinegar, Sweet Almond Oil and Argan Oil; it helps gently detoxify the hair & scalp by clearing up the buildups caused by dust, pollution, dead scalp cells and styling products. WOW Skin Science Apple Cider Vinegar Shampoo does not contain any harmful chemicals like Sulphates or Parabens.