L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. As the biggest beauty brand in the world, L'Oreal Paris has an unparalleled commitment to technology, research and innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. The L'Oreal Paris brand encompasses the four major beauty categories - hair color, cosmetics, hair care, and skin care - and includes such well-known brands as Excellence Creme, Total Repair 5 hair care, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Colour Riche lipsticks, Superliners and True Match foundations among many others. L'Oreal Paris Excellence Creme Hair Colour is a triple care colour with triple care formula. 100 percent grey coverage from root to tips. Stronger hair, 85 percent more resistant to brushing. For a beautifully blended colour that complements your look, without a grey in sight. Rich, even, long lasting hair colour with a soft and silky touch. Excellence Creme hair colour triple protection means three ways to care for your hair: ceramide protects, pro-keratin strengthens & collagen replenishes. In this pack you will find: the protective serum, colouring creme and developer and conditioner. . 100% resistant grey coverage. Clean and easy preparation and application. Rich, radiant, gorgeous colour all with Excellence® exclusive non-drip crème. Nourishing hair colour.