The new Casting Crème Gloss Ultra Visible by L'Oreal Paris is a No-Ammonia Conditioning Hair Color that offers a range of on-trend, fashionable shades with an ultimate formula that illuminates dark hair to give vibrant, visible colour. Its superior formula gives you salon-like colour at home, lasts up to 32 washes, and also causes 93% less breakage. This pack also contains a Shine Masque with Royal Jelly that conditions your hair and makes them 5x more glossy. Easy, clean and pleasurable application with the non-drip creme formula in just 30 minutes, even for beginners!