Lifebuoy is a trusted brand, protecting lives since 1895. Lifebuoy is the world’s number 1 selling germ protection soap^. Its advanced silver shield formula helps give 100% stronger protection against germs. To protect ourselves from infection causing germs, we must take the right measures. Lifebuoy Total 10 Soap gives you 100% stronger germ protection (As per lab test on indicator organism vs soap bar without actives). Bathe with Lifebuoy Total 10 Soap and protect your family from germs that cause flu, cold, diarrhoea and other infections