About the Product Sunfeast Yippee Magic Masala Instant Noodles is quick and tasty. It is long, non-sticky and tasty noodles with a blend of spices that gives you a truly magical taste. It is made with the finest ingredients and the goodness of real vegetables. It comes packed in a unique round block, which ensures you get long, non-sticky and slurp tasty instant noodles every time.

About the Product ITC entered the instant noodles segment with the launch of Sunfeast Yippee! in 2010. The sourcing and blending expertise that has made Aashirvaad Indias No 1 branded Atta has been leveraged to create a delightful noodle block. The block being round in shape does not need to be broken while cooking, providing really long slurpy noodles. A special scientific process ensures that the noodles do not lump even 30 minutes after cooking. Yippee! instant noodles are available in three lip-smacking variants - Classic Masala, Magic Masala and Chinese Masala. Classic Masala is the Classical Indian Masala flavour with a perfect blend of spices. Magic Masala is a special masala created by ITC with spices and also has five different types of dehydrated vegetables. Chinese Masala is a unique combination of Chinese and Masala Flavours.

Launched on 27th May 2002, Aashirvaad Whole Wheat Atta has now become number one in branded packaged atta across the country. Behind every Aashirvaad pack are the Indian farmers and Aashirvaad experts who’ve made the atta with extra care. Aashirvaad prides itself in making 100% pure whole wheat atta with all its natural dietary fibres intact which ensures that you and your family receive optimum nutrition for a healthy life. Directly sourced from a wide network of Indian rural farmers, Aashirvaad Superior MP Atta is Made in India. They are showered with just the right amount of rain and sun-kissed to perfection which allows the grains to be heavy on the palm and amber in colour. The grain produce goes through a 3-step cleaning process that ensures the best quality of wheat grains. These expertly sourced grains undergo mechanised packaging that ensures zero human contact and 100% safety. To ensure the retention of the wheat’s high nutritional value, the grains are ground using the traditional ‘chakki’ method. This helps lock-in the highest nutritional value in the whole wheat flour. The dietary fibres and natural nutrients help in easy digestion and supporting immunity which are essential for your family’s daily intake. The dough made from Aashirvaad Superior MP Atta absorbs more water which makes sure that the rotis remain softer for a longer period. You and your family can lead a fit and healthier lifestyle as you enjoy soft, fluffy and delicious rotis from this naturally protein rich whole wheat atta.

About the Product Treat your taste buds to a masaledaar flavour bomb with every crunchy bite. Experience a satisfying crunch as the chips are made of corn-base which gives it a unique texture. Satisfy your snack cravings with these super crunchy perfectly triangular Mad Angles chips which have a balanced flavour of masalas Made from a corn base, Bingo! Mad Angles is cooked with rice and flour. This gives the triangular chips a unique texture and you a satisfying crunch with every bite. The chips are then evenly and generously seasoned with assorted masalas. Experience an explosion of masaledaar flavour in your mouth with every bite. Dig into the pack to experience the perfectly balanced taste of crunchy whether you’re bored in a meeting, watching your favourite comic’s videos or waiting for your movie to buffer. A bag of Bingo! Mad Angles will always shake things up.

About the Product Our Chili Sprinkled flavour is created by handpicking good quality potatoes. They’re then sliced nice and thin to ensure the chips sit well on your tongues and are finally cooked to an absolute crisp and seasoned generously with chillis to ensure that flavour bursts in your mouth. Made from golden quality potatoes, the chips are light and provide you with that same delectable taste in every single bite. Now, we understand that while some of us enjoy the spices, a lot of us love a hint of the original saltiness in chips as well. And that’s why we never hold back when we’re adding flavours. That way you never hold back from buying Bingo! Original Style. To be honest, that’s kind of the whole point, isn’t it? Bingo! Original Style comes in Salt Sprinkled and Chili Sprinkled. Satisfy your snack cravings anytime, anywhere with yummy and crunchy potato chips.