Only 20% of the germs in your mouth are on your teeth, the rest 80% are on gums, tongue and cheeks. Colgate Total Advanced Health is an antibacterial toothpaste with dual zinc and arginine technology that actively seeks out bacteria and fights germs on teeth, tongue, cheeks, and gums, giving you Whole Mouth Clean for 12 hours. Colgate Total provides more benefits than before - helping prevent cavities, plaque build-up, tartar formation, gingivitis and sensitivity. It gives you fresh breath, protects your enamel, and removes stains, giving you a healthier, whiter smile Colgate is India's Most Trusted oral care brand and is IDA certified. This toothpaste is 100% vegan, sugar-free and gluten-free and responsibly made. This toothpaste is made in India, in our manufacturing unit that is awarded True Zero Waste Platinum Certification.