Switch on the power of freshness with Colgate Maxfresh toothpaste that refreshes you and helps you shape the day as every morning is a fresh start This blue gel toothpaste contains unique cooling crystals that completely dissolve as you brush. Colgate MaxFresh gives you an icy wave of minty coolness and an intense burst of freshness Colgate MaxFresh Toothpaste contains Menthol which provides intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use. It is a blue gel with cooling crystals that provide intense freshness