The logo is a red thumbs up. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India.

Limca is a lemon and lime flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavors.

Appy Fizz soft drink is the champagne of fruit drinks. In 2005, Appy fizz was launched as India's first sparkling apple juice drink. Bubbly, sweet and tangy, with a light refreshing taste, Appy fizz quickly became a favorite amongst youth as a healthier alternative to colas.