Especially designed to be used in top loading machines, Ariel Matic offers brilliant stain removal for full loads.New Brightguard Technology in Ariel Matic ensures that clothes remain bright even wash after wash and not only that, but it  also provides deep down cleaning and long lasting freshness for any load. Especially formulated for fully automatic washing machines, Ariel is the no. 1 brand recommended by washing machine manufacturers like LG, Whirlpool, Panasonic, etc as it has upto 2X more active ingridents vs handwash detergent. Ariel Matics cutting edge technology provides impeccable cleaning for all your clothes, and removed tough stains like coffee, ketchup and gravy. Ariel Matic comes in a white carton box that offers more than just packaging. Take a look for some great laundry tips. Based on technical tests up to 2X more stain fighting ingredients when compared to ordinary handwash detergents, such as Tide Naturals